So in essence it’s all the familiar Microsoft Office collaboration and productivity tools delivered through the cloud. Everyone can work together easily with remote access to email, web conferencing, documents, and calendars. It also includes business-class security and is backed by Microsoft. Whether you are a small business or a multinational enterprise, Office 365 offers plans designed to fit your organization’s unique needs.

Office 365 comes with several different options:

• Small Business plan
• Midsize business and Enterprise (2 plans)

What are the benefits of Office 365?

1. Easy to setup and use.
   • Get started in minutes. Setup new users in seconds
   • No training needed. Use Office tools your team knows and loves
2. Work Anywhere
   • Get virtually anywhere-access on nearly any device
   • Work on your Office files online or offline
3. Worry-free IT
   • Stay safe with Microsoft’s built-in anti-virus and spam fighting technology
   • Count on 99.9% uptime
   • Lower costs vs. on-site solutions

E-Squared Media can support your transition to the cloud by helping you assess your needs,
choose the right services, and provide add-on capabilities.

1. Immediate follow up: Make sure to call and email back within 30 minutes of receiving the lead.
2. Include alternatives: Provide one or two alternatives with all lead responses.
3. Long term follow up: Implement a long term follow up plan (1 week, 2 weeks etc.) for customers who don’t respond immediately or who sound indecisive.
4. Ask questions: The more you know about why this visitor is interested in this sepcific car the better. You may then be able to upsell him a different car or sell him some other service.
5. Study your lead carefully: Your lead information can help you learn/understand more about your customer.
   1. Check the email address. See whether the email address is personal or business. If it’s business check the website to find out where your customer works.
   2. Check the time the lead was sent. Time of day or night can indicate the lifestyle of the customer.
   3. Check the name. It can indicate gender or ethnicity. Also check the company client database to find out if this customer or a family member has dealt with your company in the past.
   4. Check the address of the lead. It can show you what part of the city your customer lives in.
   5. Read the comments carefully. They can indicate needs and wants.
6. Fully answer to all and any questions: If there is a question that you need more information to answer it then don’t be affraid to say so in your email. Also, if the customer requests a price quote make sure that you give them a price. Price should not be the focus of the conversation, but if the customer specifically request for a price you should be able to provide them with one.

When writing your email reply there are 4 important email elements you need to remember:

1. Attention
2. Interest
3. Urgency
4. Action

Grab the customer’s attention

You should do this in both the subject line and in the opening paragraph of your email.

You don’t grab the customer’s attention by making an extraordinary (usually false) claim. In fact, the best way to grab their attention is by stating the obvious. If they’ve sent you an email inquiring about a specific product or service then a good approach would be to use exactly this as your email’s title. Also, next to it you can add your company’s name so that you can create trust.

Your opening paragraph should also be to the point and not lose the reader with irrelevant blabbing about how great your company is, or what a great choice the customer made to choose your product or service etc.

Create interest on your product or service

Now that you’ve grabbed your customer’s attention give him enough relevant information to create interest about the product or service you’re offering. If you’re trying to sell him a product then make sure that you’ll provide them with a few different options of this product (maybe different colours, different options etc.).

Suggest urgency

Don’t lock yourself in that corny salesmen line: “this price is only good today”. You can create the sense of urgency without sounding pushy. For example, you could write: “We offer some great financing options this month”, and therefore hint that this month is the month to get a good deal.

Call to Action

Don’t make the mistake to end your letter in one of the usual sales-pitch endings: “I look forward to hearing from you”, or “Please email me back or call me at your earliest convenience”.

Instead, provide the customer with some links that elicit action (for example the link to your online credit application if you are a car dealer or a financial institution, or the link to some free brochures of your product or service etc.), or tell them that you’ll be available all day to receive their call and they can call you at any time TODAY, or you can also suggest that you can give them a call in a few minutes to make sure they received your email and explain over the phone any questions they may have.