Cost-effective and wide-reaching, social media is an invaluable tool for nonprofit organizations. By creating engaging social media campaigns for your nonprofit and driving traffic to your site, you can start connecting with more donors and increasing your chances of raising funds for your cause.
As the digital marketing landscape evolves, it’s those nonprofits that can keep up with the latest social media strategies that will reap the benefits. Being mindful of the following concepts could help improve your social media efforts in 2020.
1. Tell your story with stories
A great way to engage more people on platforms like Facebook and Instagram is to use stories. The story features have become extremely popular with users in social media in 2020 and they’re perfect for nonprofit organizations. They allow your organization to engage with your donor base and volunteers. They also help you show the impact you’re making. Stories let you tell your story the way you want to present it. Take advantage of this and make the use of stories part of your regular social media strategy.
Influencers should be a key component of any nonprofit’s social media strategy. Other than posting regularly on social media and engaging with typical community members to increase backlinks, you’ll also want to reach out to influencers who care about your cause. Social media influencers are users with vast networks of people connected to them. We suggest finding a social champion with content relevant to your cause. Someone who has a fairly large following on Instagram, Facebook or Twitter would be ideal. Influencers are able to spread/share your messages to a bigger and younger audience very quickly. Studies are showing that Millennials and Gen Z are increasingly philanthropic. So it’s a great way to include them in your donor and volunteer base.
3. Google ads and social media ads
Ads are kind of an elephant in the room for a lot of nonprofits. The expense is sometimes not justified or the budget just isn’t there. Plus there’s always the stigma of overhead expenses. But, they have value. Ads can help you increase your donation revenue so that the overhead expense of them is covered and you generate more in the process. Other than trying to take advantage of the Google Ad Grants for nonprofits, there are also significant opportunities in using Facebook and Twitter for targeting potential donors. By using their hyper-specific targeting tools and boosting posts that have performed successfully previously, non-profits can experiment and refine a relatively inexpensive paid social strategy.