A recently conducted survey suggests that 99% of all millennials home buyers today use the internet to search for a home. The latest trends show that it is crucial for realtors and real estate organizations today to have an online presence and most importantly a well-thought-out digital marketing strategy. That’s why we’ve outlined the top 4 digital strategies a realtor should leverage in order to make sure they’re spending their budget the right way.
1. Content marketing for realtors
The content you write about, whether it’s blog posts, info graphs, videos, or leveraging social media platforms, says a lot about you. The better and more informative content you put out there, the more customers appreciate it. The more customers that appreciate it, the more likely they will generate a sale. Content marketing generates three times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for an 8x boost in web traffic. Are you putting out good content? We’ve researched many realtors sites and most of them have old outdated content, or worse yet, no content at all just a number of MLS listings.
Not only does content marketing help in generating leads, but it also helps you understand who your customers are. Every customer requires a unique customer journey, so it’s incredibly important to know who your customers are and what specifically makes them want your service.
Your clients’ time is precious, and they want to understand as much as possible about a property prior to visiting in person. Videos and virtual tours are a great way to give a comprehensive, accurate preview of the property for potential buyers. With modern-day video technology platforms like Vimeo and Youtube, you’re able to showcase your listings to your clients, in real-time. Not only are you able to show it, but you can also choose from various cool methods such as VR, 360-videos, and point of view. How about the advancement of drones?
Property listing videos on your website and social media channels will set you apart from competitors in your market.
3. Local SEO
When searching for a realtor, consumers usually look for a professional in their area as it adds to the convenience of the job. Over 75% of searches have local intent. This means that instead of searching for a realtor in general, potential clients are searching for a realtor in Calgary or Airdrie, and in some cases, they may be searching for a realtor in the specific neighborhood they’re interested to buy or sell. There are a number of great ways to improve your local SEO, here are a few of them:
- Configuring your Google My Business
- Directory and Listing Citations
- Website Localization
- Review and Rating Management
- Quality Backlinks
Don’t worry if you don’t know what some of these mean, we would be happy to explain them to you!
4. Social Media
There are 25 million social network users in Canada. That’s a whole lot of potential customers. Don’t underestimate the power of social media marketing. Posting a few articles a week on your profile won’t drive the traffic you expect. You need to be creative and know who your market is to get the highest ROI. We can help you become a social media guru in your market.
If you’re working in real estate, you’re crazy busy. You need to prioritize your time and focus on social media marketing platforms that make sense.
Based on recent studies, Facebook (97%), LinkedIn (59%), and Instagram (39%) are most realtors’ top picks.
Having a strong social presence allows you to engage with customers and subsequently creates loyalty (and referrals). Your clients need to trust you. Social Media is a great platform to gain your trust and provide them with relevant content that they can relate to.