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Cost-effective and wide-reaching, social media is an invaluable tool for realtors. By creating engaging social media campaigns and driving traffic to your site, you can start connecting with more leads and increasing your chances of closing a sale.

As the digital marketing landscape evolves, it’s those realtors that can keep up with the latest social media strategies that will reap the benefits. Being mindful of the following concepts could help improve your social media efforts in 2021.


1. Educate your buyers

Use your social media channels to give potential clients a far richer understanding of the markets you serve, letting them know the pros and cons of each neighborhood. Show your buyers (and sellers) your expertise and you deep knowledge of the area.

If you have a blog, consider writing articles about home-buying tips, and use social media to promote them. Share with your clients (and potential clients) your experience and provide them with useful tips.


2. Respond quickly to all requests

Quick communication is key when it comes to real estate questions. Homebuyers and home sellers today expect instant responses to their questions, but where they ask those questions has changed. They may contact you through your website, your Facebook or Twitter account, your cell phone. The important thing is that you will be ready to respond to them as quickly as possible any way they contact you.


3. Google ads and social media ads

Ads are kind of an elephant in the room for a lot of realtors. The expense is sometimes not justified or the budget just isn’t there. But, they have value. If researched and then setup properly ads can be very inexpensive and very efficient, and help you leads very quickly. Other than trying to take advantage of Google Ads, there are also significant opportunities in using Facebook and Twitter for targeting potential homebuyers or home sellers. By using their hyper-specific targeting tools and boosting posts that have performed successfully previously, realtors can experiment and refine a relatively inexpensive paid social media strategy.


4. Respond to all comments, good and bad

Many realtors make the common mistake to avoid responding to negative comments. Some don’t even bother responding to any comments at all! It’s critically important to respond promptly and courteously to all comments posted on your social media sites so that you’ll engage readers and show your potential leads that you’re engaged and ready to discuss any potential criticism and also (most importantly) acknowledge those who praise your service.

A lot of people who reach out to you may simply be looking for more information about a current listing or a listing that has since been sold. Acknowledge their feedback and use their comment as an opportunity to switch their interest to other properties.


5. Connect with existing and past clients

Invite your previous home buyers and home sellers to join you on social media with the hope that they will prove themselves to be your strongest property advocates. By keeping in touch with past clients your social media sites will also become richer communities of shared experiences and objective advice from those who recently completed the home buying or home selling journey and dealt with you directly.