All healthcare clinics and practitioners understand the importance of patient marketing. It brings in new patients, and it can even help to strengthen ties with existing patients. Marketing is essential if you want your practice to thrive. The latest trends show that it is crucial for medical professionals today to have an online presence and most importantly a well-thought-out digital marketing strategy. That’s why we’ve outlined the top 4 digital strategies for healthcare clinics and practitioners in order to make sure they’re spending their budget the right way.
Healthcare clients we serve:
- Athletic/Sports Trainers
- Massage Therapists
- Occupational Therapists
- Personal Trainers
1.Create a strong, well-designed website
There’s a very high chance that most of your potential patients’ first interaction with you will be on your site. It’s critical then that your website must make a good first impression. It needs to look professional, be well-organized for easy navigation, and be thorough in the information it offers visitors. We have over 20 years of experience in website development and we build profitable websites for healthcare clinics and practitioners.
2. Content marketing for healthcare clinics and practitioners
The content you write about, whether it’s blog posts, info graphs, videos, or leveraging social media platforms, says a lot about you. The better and more informative content you put out there, the more customers appreciate it. The more customers that appreciate it, the more likely they will generate a sale. Content marketing generates three times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for an 8x boost in web traffic. Are you putting out good content? On-site content marketing in the form of a blog or FAQ gives you an opportunity to regularly add new content (and keywords) to your site, increasing your overall ranking and sending more traffic to your site.
Not only does content marketing help in generating leads, but it also helps you understand who your customers are. Every customer requires a unique customer journey, so it’s incredibly important to know who your customers are and what specifically makes them want your service.
3. Focus on local SEO
When searching for a healthcare business like a dentist, chiropractor or physio, consumers usually look for a professional in their area. Dental, chiropractor, and physio practices, by their nature, are local businesses, and they rely heavily on the local community to provide patients.
This means that you’ll want to rank for terms like “Calgary dentist” instead of just “dentist,” or “physio in downtown Calgary”. Not only will this help you find your target audience who is Googling for exactly these terms, but it will also give you an edge in voice search, where users ask Google, Siri or Alexa to help them find a local dentist, chiropractor or physio “near me.”
There are a number of great ways to improve your local SEO, here are a few of them:
- Configuring your Google My Business
- Directory and Listing Citations
- Website Localization
- Review and Rating Management
- Quality Backlinks
Don’t worry if you don’t know what some of these mean, we would be happy to explain them to you!
4. Social Media
There are 25 million social network users in Canada. That’s a whole lot of potential customers. Don’t underestimate the power of social media marketing. Posting a few articles a week on your profile won’t drive the traffic you expect. You need to be creative and know who your market is to get the highest ROI. We can help you become a social media guru in your market.
If you’re working in the healthcare and medical services sector, you’re probably crazy busy. You need to prioritize your time and focus on social media marketing platforms that make sense.
Based on recent studies, Facebook (97%), LinkedIn (59%) and Instagram (39%) are most top picks for this industry.
Having a strong social presence allows you to engage with customers and subsequently creates loyalty (and referrals). Your clients need to trust you. Social Media is a great platform to gain your trust and provide them with relevant content that they can relate to.